Right now, only the high tech executives seem to 'get' this. Wait a couple of years and this notion will spread to executives of all other sectors.

From BW Online | August 9, 2004 | Blogging for Business:

QUOTE

Some six weeks later, he's a firm believer that a blog -- which generally consists of diary-like entries that are posted to the Web -- is a must-have tool for every executive. "It'll be no more mandatory that they have blogs than that they have a phone and an e-mail account," Schwartz says. "If they don't, they're going to look foolish."

UNQUOTE

Great article. I would add PubSub under "Keep tabs" to keep track of who's linking to you as detailed in my How Blogs work in 7 Easy Pieces.
From Next Wave: How to build buzz on the blogs:

QUOTE

Weblogs could help make or break your startup’s marketing strategy. Here’s how to get them on your side.
1. Pay respect
..
2. Keep tabs
...
3. Make friends
...
4. Mind your own business
...
5. Join 'em…
...
6.but not just for publicity
...
7. The best policy

UNQUOTE

How to password protect files in Blogware

1. Create a password protected category
2. Attach the file to a blog post for the password protected category using the attachment feature (Click on "Attach Files" which is below "Article Body" and above "Excerpt" 3/4 of the way down the page).

Thanks to fellow Blogware reseller John Keegan of RackShare for pointing this out.