BL provides some excellent examples of how blogs could be used in business for marketing. Don't forget that since blogs are two way digital paper they can be used for a whole lot of other things. If you think about it for 10 seconds, I bet you could easily think of 10 more uses.
From B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary: Blogs Still Mystify: 10 Companies That Missed Blog Opportunities:
It doesn't matter whether companies are big, with benefit of PR agencies, or small – many are missing opportunities to integrate blogs into the marketing mix. The following are 10 examples of sites and campaigns that are crying out for blogs. If they had them, they could dialog with customers, sell product, and also have some fun
We're proud to be the sponsors and co-organizers of a blog conference in Vancouver called NorthernVoice on Sat Feb 19, 2005. The conference will be cheap (tentatively $CAN 20 before and $30 at the door) and for everybody interested in blogging from experts to beginners. Ideas, suggestions, want to speak or help out? Leave a comment here or over at the Northern Voice site which is powered by Drupal.
To followup on Boris's post: Yes we've been quiet lately on this blog because we are working on our Drupal offerings. Don't worry, Blogware fans, we will still be reselling Blogware; different strokes for different folks! More later.
Canadian papers should follow this advice as part of an overall web strategy to engage their younger readers. If anybody is interested, you know how to reach me (email roland AT streamlinewebco.com or call me at 604 729 7924)!
From Readership Institute urges newspapers to launch blogs:
The Readership Institute, which once seemed rather dismissive of Web sites, now says newspapers should launch interactive weblogs "to provide a place for a segment of young readers to have something to talk about and to feel they’re getting smarter about topics of interest to them."