Search engine marketingSearch engine marketing, SEM is one form of internet marketing that uses search engines for the promotion of products and services. This is achieved by increasing the traffic of websites by making them rank higher in searches. Optimization of web pages described at is the process by which it is achieved and it includes both on page and off page optimization. The search engine marketing is getting popular every day and the advertisers are spending their bucks for this mode of marketing compared to others. The search engine marketing techniques include the following: keyword use, website popularity, back end tools and who is tools. The first step in using search engine marketing is to index your website with the search engines such as Google, Yahoo, and Bing etc. Research the keywords that are popular and make sure that those keywords are relevant to your products. Then, include those keywords in the content of all pages. This is how traffic can be generated.

Moreover, using appropriate keywords are mandatory for getting high ranks in search engines rankings. The popularity of the websites should be higher for the search engines to rank you on top. And for that, your page should be indexed many times by the search engines and this is called saturation. One other important factor is back links. Back links are one way links to your websites from some other websites. Make sure to have quality back links which means that, the website from which you are linked should be popular and generate more traffic. Link popularity also comes in handy when search engines do their analysis for rankings.

The algorithms followed by search engines are not revealed and hence finding the best way for optimizing pages is not possible. All optimization done now is not 100% perfect and correct. There are many back end tools that validates your website and displays various information related to number of visits, etc. Some tools are simple counters while others produce log files of various user activities. Such codes are called HTML validators. The validators also check the websites for any errors and make sure that they are based on World Wide Web Consortium standards. There are many HTML validators and it is advisable to use more than one, as each one of them work differently and highlights various issues. Whois tools are helpful in displaying the information related to owners of websites. All the above tools help in marketing your products using search engines.